Here you can find a small selection of projects from previous semesters:
- Smart Trainer: Ideas and Market Introduction
Strategies for Business and End Clients (Spring
A Smart Trainer can help when precisely carrying out athletic activities by directing and evaluating individualized exercises and documenting progress. Together with an established fitness center, the project objective was to develop Smart-Trainer concepts and market introduction strategies for different target groups. To define target groups in the end customer area and understand their needs, a large survey was carried out. In addition, interviews with potential business clients were conducted to understand their expectations, desires, and reservations. With the help of a design-thinking approach, needs-oriented offers were then developed for business and end clients and worked out in detail into communication, price, and sales policy recommendations for their market introduction.
- Use of Digital Technologies to Increase Brand
Experience and Product and Service Offers in the Automobile Industry
Current changes in the mobility industry are placing a great deal of pressure on automobile manufacturers. For an automobile manufacturer in the premium segment, ideas were developed to increase the brand experience as well as product and service offers with new digital technologies. At the start, a technology analysis was carried out to identify attractive new digital technologies. To understand the customers’ needs and expectations, a qualitative survey of premium mobility customers was carried out. Building on these insights, representatives from the target group participated in a co-creation workshop to verify and continue to develop recommendations for action.
- Developing a Concept for a Start-Up Analysis
Tool (Fall 2016)
The potential lying in the analysis of digital data is being recognized in an increasing number of business areas and used more and more. On behalf of an international business consulting firm, a web tool for discovering industry trends and following relevant start-ups based on digitally available data was to be designed. At the start, a market analysis was carried out to identify relevant offers from competitors. With the help of expert interviews and literature research, possible data sources and key numbers to evaluate start-ups were identified. Building on these insights, an aggregate index was defined and an interface for a start-up analysis tool was developed.
- Development of a Competitive Sales Strategy in
the Liquor Market (Spring 2016)
Germany is the largest market for spirits within the European Union. Together with a global spirits manufacturer, the project objective was to develop a sales strategy oriented on customers’ needs. For this, restaurateurs and liquor store operators in Berlin and Hamburg were surveyed qualitatively to get insights into ordering trends for spirits and identify customers’ needs and expectations. In addition, a market analysis was carried out to identify and analyze best practices that were focused on the future of the beverage market and related industries. Finally, the results were combined and customer profiles were created to design marketing measures and an implementation plan for these measures.
- IoT Services in the Tool Market (Fall
Together with one of the leading manufacturers of power tools, the project objective was to develop a comprehensive system made up of various IoT services. With a Google search analysis, specific trends in the power tool market were found. In addition, a market analysis was carried out to identify successful services and understand the potential of IoT services. The evaluation of these services was then used to define factors for success. With a qualitative customer survey, the customers’ needs and expectations were analyzed. A co-creation workshop was then used to expand the developed IoT service suggestions with customers’ feedback and these were then translated into a digital ecosystem for the power tool market.
- Recommendations for Action for Digital Mobility
Services (Fall 2015)
In recent years, many new mobility services have arisen. Together with one of the leading German automobile manufacturers, the project objective was to develop a comprehensive system made up of the most relevant digital mobility services. For this purpose, a market analysis was carried out to identify successful services. The evaluation of these services was then used to define factors for success. With the help of expert interviews, trends in the mobility market were identified and the appropriate mobility services were then selected. In addition, qualitative customer surveys were used to analyze the customers’ underlying needs and expectations. A co-creation workshop was used to expand the developed service suggestions with customers’ feedback and these were then translated into a digital ecosystem for the mobility market.
- The Future of Retail (Fall
Today’s retail store is influenced by many trends that will lead to innovative shop concepts and the entry of new actors into the market. One objective of the project was to give a leading retailer an overview of the most important trends, innovations, and best practices in the retail sector. For this, a trend walk was carried out in which innovative retail concepts in Berlin were studied. In addition, a case book was created with innovative retail concepts. Another goal of the project was to investigate the current behavior of various consumer groups as well as to understand the desires for and expectations of shopping experiences in the future. Individual interviews as well as online surveys of customers were conducted. Based on all the studies, future scenarios were created and used to derive recommendations for action in various retail sector segments.
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