The INNOVATION WORKSHOP is an interdisciplinary, four-week, hands-on project for students from all degree programs. You work intensively under scientific guidance on solving a real problem that a company is currently facing. In the past, we have worked together with companies such as Adidas, Vattenfall, or BMW. Our goal is to prepare students for future management tasks during their degree program. Using current marketing questions, common solutions are worked on in interdisciplinary teams. You become familiar with different kinds of tasks and learn to assess their progression and relation to one another as well as their effects. Besides developing strategic and operative marketing measures, project management can be practiced using a real case. Under realistic conditions, you develop a project plan and check your progress and whether you have reached the set goals. By working in teams with differing expert knowledge, experience, and skills, you can also expand your teamwork and communication skills. At a final event, you have the opportunity to present your results to our partners. In addition, your suggestions will be given to the companies as project reports.
The next Innovation Workshop will take place in August, 26th - September, 20th 2019:
Are you interested? Then send us your detailed application
(max. 3 MB in one PDF file) with:
- Letter of motivation (max. 1 page)
- CV (max. 2 pages)
- Current transcript of records
- Professional and/or internship references
- including: Student ID number, degree program, university semester, and subject-specific semester
to: firstname.lastname@example.org .
The registration deadline is on July, 21st 2019.
Notifications of admission and rejection will be sent out in the week after the application deadline.